Argumentation and Communication Skills

A good argument is a concise expression of a rational thought, clearly structured and based on evidence. Learning to create, recognise, analyse and use such arguments in professional communication contexts (negotiations, meetings, presentations) is the essence of this course. 

Suitable for expats and people in international teams, who want to learn contemporary argumentation skills in English. Argumentation and Communication Skills Training is intended for:

  • executives, who want to develop an argument based management culture in their organisation;
  • project managers, who need to run quick, efficient, content-oriented meetings;
  • team leaders and teams, who need to improve both internal communication as well as have productive contacts with partners and clients;
  • sales reps, who want their sales messages to appeal to their buyers’ reason, to have well-argumented sales pitches;
  • start-up entrepreneurs and incubators, who want to polish their elevator speeches;
  • anyone who wants to use quick, persuasive reasoning in their professional life.

Participants of Argumentation and Communication Skills Training can:

  • evaluate interpersonal communication and identify situations, where argumentation is going to be a successful tool;
  • structure their thoughts and expression as persuasive arguments;
  • listen and read structurally, identify arguments or the lack thereof;
  • recognize erroneous arguments and outright fallacies, respond to them rationally;
  • react to arguments in a rational manner;
  • tell apart rational arguments from emotional positions, filter out emotional content;
  • direct anyone to formulate arguments by asking the right questions.


Feedback from participants of Argumentation and Communication Skills Training

  • Very beneficial work, that you are doing in Estonia. I recommend your training to every organisation in Estonia, who is working with product development. Swedbank
  • Training had a good pace and lots of relevant content. I learned the importance of having a central logic to your position, finding the right evidence to support your statements and keeping the attention of your audience. Tartu Biotechnology Park
  • All of our work is basically about argumentation. I plan to use everything I learned in the training in every step of my work, especially when compiling reports. National Audit Office of Estonia
  • I will use what I learned when writing up my reports, substantiating my claims and defending my recommendations. Estonian Internal Auditors Association


Trainer Margo Loor
is the most experienced trainer of thinking-, public speaking- and argumentation skills in Estonia. Since 1998 he has conducted trainings of persuasion, discussion and decisionmaking based on argumentation for managers and professionals, has moderated numerous debates, discussions, conferences and online events. Read more >> 

Participation options

 1.Participation of this course (6 credit hours)
199 + VATTraining is on
 2.Participation of the whole series (24 credit hours)
399 + VATRegister

Additional information: